Luis is a Managing Director and the Chief Technology Officer for Proof Integrated Communications, a WPP Company.
Before joining Proof, Luis was a Senior Vice President and Director of Marketing Technology for Wunderman New York, a Y&R Group and WPP Company.
The Mac App Store Opens Software Race Wide Open for Smaller Players
With my new MacBook Air 11 (1.6Ghz, 4GB Ram, 128MB SSD), I was extremely hesitant to deploy my typical creative suite of tools. While the Air is extremely snappy on a day to day basis for most applications, I just didn’t want to deploy the full app install until I was sure I needed it on my mobile machine; my creative suite of choice runs great on my more stationary setup, and as long as I can read the files I need to for reference, I’m good. I’m also extremely sensitive to how quickly that 128GB SSD is filling up.
I found Pixelmator based on reviews for graphic applications on the newly installed Mac App Store, and have to say, I’ve grow more and more enamored with the tool as I’ve used it to develop my new Twitter and personal site background images. For a very palatable $29.99, I’ve discovered something that’s not only functional, but fun to use. The fresh approach on simple things like wand selection show that there’s room for innovation, and thanks to the Mac App Store, I foresee more of it coming from apps that would have remained undiscovered otherwise.
Now, my experiences haven’t been as positive with gaming apps, but more on that later…
